Larry Asher is a creative director who’s a copywriter who’s a problem solver who’s an author who’s a teacher of creativity and writing. He does the former as principal of Worker Bees, Inc., a marketing communications firm serving the healthcare industry. He does the latter as director of the School of Visual Concepts, a professional development center for the design and marketing community. SVC was, in many ways, the birthplace of Partners in Print, as the school was the home of a thriving letterpress program under the direction of Jenny Wilkson until 2021. That’s when the shop and its equipment were donated to PiP, as SVC became an all-online school. Larry remains an ardent fan of letterpress, and is particularly smitten by the word, “manicule.”